Kaspar - Branding & Packaging (Logo, Corporate Identity, Stationery, Packaging)




The Company: Chocolate Factory (fictional)
The Project: The goal was to create a brand image for the company and design the packaging for the products.


For the creation of the logotype, I designed custom lettering, using soft geometric curves, to make a distinct workmark.




The Packaging wrapper follows a simple design, which through the use of colors and patterns, indicates the type of chocolate and the flavor.











Programs used: Adobe Illustrator, Adobe Photoshop